Freys and Keeks is a design-led jewellery brand dedicated to offering high-quality, unique pieces at an accessible price point.

Through collaboration, we reimagined and refreshed the Freys and Keeks' brand identity and enhanced its product packaging. Our project commenced with a profound exploration of the founder's muse: her children. We intricately wove personal design elements into the brand visuals, resulting in a truly distinctive aesthetic.

I crafted a cohesive brand identity tailored to resonate with the target audience and accentuate the product's beauty. Our scope of work encompassed brand positioning, visual identity design, packaging design, social media assets, and an ecommerce website.