Branding with purpose. Built with care.

Thoughtful, strategic design for founders who are serious about doing things with purpose.

We’re here for the early-stage brands that want to be seen. For the bold thinkers building something with meaning. For the wellness-led businesses who want to lead, not just exist.

If you're ready to stop playing small and finally look like the brand you know you are, you're in the right place.

Hi, I’m Stacey!

Strategic designer and founder of SWAI Creative.

Over the past 13 years, I’ve worked with hundreds of brands worldwide. From challenger start-ups to big names seen in Vogue and GQ.

I’m always asking clients why they do what they do. What drives them beyond just making money. Because when you know your why, everything gets clearer.

As for my ‘why’...I get to collaborate with wildly passionate founders who care deeply about what they’re building. People who are all in, pouring their energy into something that matters.

Being invited into that journey, often right at the moment things are about to take off, is the most rewarding part of what I do. Helping shape that turning point, bringing their vision to life, and watching their dream business idea turn into something bigger than they imagined!

That’s the reason why I’m completely work-obsessed in the best kind of way.

DESIGN BELIEF: Good design is like good storytelling, it’s all in the details.
FUN FACT: I was an official Pampers baby circa 1990. You could say I’ve been brand-savvy since birth.

We are a small but mighty team, each of us bringing something different to the table.

Stacey – Strategic Designer

Time in the Game: 13 years
Superpower: Turns unfiltered brainstorming chaos into powerful brand visuals.
Claire – Designer & Packaging Wiz

Time in the Game: 8 years
Superpower: Designs standout packaging that creates sell-out products.
Charlie – Funnel Expert & Web Developer

Time in the Game: 8 years
Superpower: Turns email flows and sales pages into revenue machines.
Holly – Copywriter & Comms Guru

Time in the Game: 12 years
Superpower: Makes brand voices sound human, memorable, and impossible to ignore.