At SWAI, we’re not just another design studio—we’re your creative partners.

SWAI is a creative studio specialising in strategic branding and websites. As a small team of ambitious creatives, we’re dedicated to helping purpose-driven businesses create real impact.

With thoughtful design and sharp strategy, we craft brands that are not only meaningful and memorable but built to thrive.

What SWAI creative built has honestly set me up for the future. Not just for a few years but for the long term.

Kate Hopwood | THIS SPACE

Meet Stacey and Charlie.

We’re the husband and wife team behind SWAI Creative. SWAI stands for ‘Start With An Identity,’ because that’s where every impactful brand begins—with a strong sense of who you are and what you stand for.

Stacey launched SWAI with a vision to help purposeful businesses rise above the noise and build brands that truly matter. She’s the big-picture thinker and creative driving force, turning ambitious ideas into brands that feel unique and powerful.

Charlie brings years of experience in sales psychology, helping businesses design smart, effective website journeys, sales funnels, and conversion-driven pages. He’s all about creating seamless experiences that connect with the right audience and turn visitors into loyal customers with ease.

Together, we’ve developed a process that’s clear, intentional, and even a little fun. Whether you’re starting fresh or leveling up, we’ll help you create a brand that’s authentic, unforgettable, and built to make an impact.